Codify ICP, value, pipeline and the founder-to-team handoff.
Design the operating handoff ↘Fractional CRO • Enterprise GTM • AI, Cloud & Data
Turn revenue ambition into an operating system.
A practical lab for founders and revenue leaders to diagnose constraints, sharpen enterprise value and build a more predictable growth motion.
Operator-builtDecision-gradeEvidence-bounded
$100M+Portfolios managed
200%+Repeated quota attainment
7-figureEnterprise agreements
Ex-AWS, Google Cloud & VMwareEnterprise technology operator
BUILT FOR THE INFLECTION POINT
When growth is too important for generic advice.
Ameni works at the moment a founder, CRO or technology leader needs a commercial system that can withstand executive scrutiny and field reality.
Install stage truth, inspection and intervention rules.
Pressure-test the engine ↘Align stakeholders, value proof and executive action.
Open the pursuit system ↗Turn account overlap into a governed co-sell engine.
Open the co-sell system ↗01 / THE LAB
Six systems. One commercial architecture.
Use the tools below as working sessions, not generic templates. Each one exposes the decisions, evidence and operating rhythm required to move from activity to outcomes.
Interactive assessment
GTM Maturity Diagnostic
Score each statement from 1 (not established) to 5 (repeatable and measured).
15/ 30
YOUR GTM PRIORITY
Stabilize the revenue engine
Core pieces exist, but execution is inconsistent. Install operating cadence, deal evidence and targeted coaching.
First constraint to address: Pipeline30 DAYSDiagnose
Validate ICP, buyer pain, deal evidence and the true conversion constraint.
60 DAYSInstall
Deploy stage criteria, operating cadence, messaging and focused coaching.
90 DAYSScale
Measure lift, reinforce the motion and replicate the winning pattern.
BOARD-READY OUTPUTTake the diagnosis into your next leadership conversation.Your score, priority, constraint and 30/60/90 plan are assembled into a clean executive brief.
02 / THE ARCHITECTURE
A CRO-level view of the whole revenue system.
Growth breaks when strategy, execution and inspection operate as separate projects. This architecture connects market choice to field behavior and executive visibility.
EXECUTIVE OUTCOMEPredictable, valuable growthRevenue • Margin • Speed • Risk
01MARKETICP, triggers, positioning, offer
02PIPELINEChannels, coverage, conversion, velocity
03PURSUITSDiscovery, value, stakeholders, close
04PEOPLERoles, onboarding, coaching, leadership
05ECOSYSTEMPartners, co-sell, expansion, leverage
06CONTROLForecast, metrics, cadence, decisions
03 / CRO CONTROL ROOM
Choose the pressure. See the operating response.
Use this decision model to identify the right intervention before committing to a broad transformation.
RECOMMENDED OPERATING MODEL90-day operating cycle
Fractional CRO Partnership
Install and lead the growth system
- 01Revenue strategy and prioritiesEstablish evidence and decision clarity
- 02Pipeline and deal governanceDesign the repeatable operating mechanism
- 03Team coaching and enablementActivate leaders, sellers and stakeholders
- 04Executive and board visibilityMeasure adoption, outcomes and next decisions
04 / OPERATING PROOFBuilt in the field.
Built in the field.
Measured with discipline.
Selected examples from enterprise technology and fractional GTM work. Every metric is stated with its appropriate evidence boundary.
FRACTIONAL GTM
$7.2M net-new qualified pipeline
Built a focused commercial motion and helped secure the first new-logo close in 47 days.
CliftonExplore client outcomes ↗REVENUE OPERATIONS$1.8M booked revenue
Stabilized forecasting and commercial execution for a fractional client engagement.
EltropyExplore client outcomes ↗PARTNER ECOSYSTEM35% YoY growth
Built the partnership strategy, shared economics, account motion, field playbook and governance needed to scale beyond direct sales.
Based on partner-sourced flags and internal reportingOpen interactive case study ↗AGENTIC REVENUE OPERATIONS~96% faster preparation
Designed a human-governed multi-agent sales system spanning research, discovery, technical signals, business cases and deal risk.
Internally estimated and rep-reported; not independently auditedOpen interactive case study ↗STRATEGIC PURSUITS~20% relative win-rate lift
Replaced tribal knowledge and siloed execution with a documented cross-functional engine for high-value deals.
Directional pilot result; small sample, not statistically significantOpen interactive case study ↗05 / INTERACTIVE CASE STUDIES
Open the system. See how it works.
Ten buyer-facing experiences turn the work into an explorable operating model, with verified outcomes and evidence boundaries.
ENTERPRISE PURSUITSEnterprise Pursuit Operating SystemExplore the institutional deal engine ↗PARTNER ECOSYSTEMPartner Ecosystem GTM EngineExplore the strategy, economics and field motion ↗AGENTIC REVENUE OPERATIONSIn-House Agentic Sales Operating SystemExplore the multi-agent revenue workflow ↗SALES ENABLEMENTApplied Sales Training SystemExplore the 95%-recommended learning model ↗VALUE SELLINGFinancial Acumen for SellersExplore the executive business-case curriculum ↗SALES TALENTStructured, Evidence-Based Sales HiringExplore the end-to-end interview system ↗FRACTIONAL CROThree Client OutcomesExplore pipeline and revenue proof ↗VERIFIED PORTFOLIOEnterprise GTM Proof BankInspect the complete evidence system ↗BUYER FITFractional CRO Capability SystemChoose the right engagement model ↗OPERATING ARCHITECTUREFractional GTM Revenue Operating SystemExplore the 30 / 60 / 90 system ↗
06 / EVIDENCE VAULT
The working proof behind the systems.
Go deeper on the operating models, verified outcomes and engagement patterns. Every asset is designed to help a buyer evaluate fit before the first conversation.
PDF • CASE STUDIESEnterprise GTM Case Studies & Verified Proof Bank
Selected pursuit, co-sell, AI seller-productivity and fractional client outcomes with evidence boundaries.
Open proof bank ↗PDF • CAPABILITIESFractional CRO Capability StatementOperating scope, engagement models, target situations and the commercial systems Ameni leads.
Open capability statement ↗LIVE • PORTFOLIOFractional GTM Revenue Operating SystemInteractive operating architecture connecting market focus, pipeline truth, enterprise execution and scale.
Explore the operating system ↗PROFILE • CREDENTIALSGo Fractional ProfileCurrent experience, work samples, references and availability in one hiring profile.
View verified profile ↗07 / THE OPERATOREnterprise rigor.
Enterprise rigor.
Founder speed.
Ameni Wattles is a fractional CRO and enterprise GTM operator who helps founders and revenue leaders build the commercial system between ambition and repeatable growth.
Her operating perspective spans AWS, Google Cloud and VMware, plus hands-on co-founder experience owning both CTO and CRO responsibilities for an agentic proptech startup. She brings together enterprise sales, AI and cloud value, partnerships, forecasting, enablement and executive business cases.
Fractional CROEnterprise SalesFounder-led GTMStrategic PartnershipsRevenue EnablementAI Sales Systems
NOWAWSAI Native Account Manager
2024–26Google CloudSenior AE, Startups
2017–23VMwareEnterprise Client Executive
FOUNDERAgentic ProptechCo-Founder, CTO & CRO
AI TRAININGEthosSenior Enterprise Sales SME
What is constraining
your growth right now?
Bring the target, the pipeline and the uncomfortable truth. Leave with a clearer commercial path.
Talk to Ameni ↗San Diego, California • Available for fractional, interim and project-based GTM leadership